iamcalvindergara
Founder · Torque Reserve & AbMaxx

Built on short‑form.

My name's Calvin Dergarabedian. I build brands with phone-shot vertical video: a car giveaway company that keeps dropping new cars, and an AI fitness app with 30,000+ users.

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Calvin Dergarabedian in a white linen shirt, smiling Taking calls
Company 01 · Owner & founder

Torque Reserve

Calvin standing between two matte performance SUVs
New drops, all the time

Dream cars.
Real winners.

Torque ReserveTORQUERESERVE.COM
Giveaways Always
dropping

About

Torque Reserve is a car giveaway brand. We give away performance cars, and there's always a new giveaway coming. Every campaign runs on POV video: the car, the cash, the countdown and the call to the winner. I write, film and edit the content myself, for Instagram and YouTube.

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Company 02 · Owner & founder

AbMaxx

Scan. Fix.
Build your six-pack.

AbMaxx logo
AbMaxx
Users 30,000+ ★★★★★ 4.7 · 2,000+ ratings

About

AbMaxx is an AI abs app for iPhone and Android. Take one photo and it scores your abs across six zones, then builds a no-equipment routine around your weakest one. Progress scans, nutrition tracking and an AI coach keep people coming back.

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In the works

More coming soon.

There's more being built that isn't public yet. Check back later.

Story

Built from a phone, not a pitch deck.

The start

Content first, company second

I didn't start with investors or a media budget. I started by filming, editing and posting, and learning what makes someone stop scrolling and actually do something.

Torque Reserve

Turning cars into campaigns

Torque Reserve gives away performance cars, one drop after another. Every entry comes from content: POV walkarounds, last-chance countdowns and the moment a winner gets the call.

AbMaxx

Same playbook, new market

AbMaxx took that system to a consumer app: an AI that scores your abs from one photo. It has grown to 30,000+ users and a 4.7 rating from more than 2,000 App Store reviews.

Now

Working with a few founders

I run both companies day to day. Alongside them, I take a small number of strategy calls with founders who want short-form video to do real work for their business.

Work with me

Who the call is for.

I only take calls where I've done the thing myself. If your business looks like one of these, I can help.

Giveaway & sweepstakes brands

You run prize campaigns and need more entries before each deadline.

  • POV ad formats that sell the prize
  • Countdown content for the final days
  • Winner reveals that launch the next drop

Consumer & fitness apps

You have an app and need installs that turn into paying subscribers.

  • Hooks built around your app's core moment
  • Turning one feature into a content series
  • Organic first, then what's worth paying for

Founders who want to be the face

You want to post yourself, but don't have a system that ships every day.

  • A filming and editing routine that fits your week
  • Formats you can repeat without burning out
  • What to measure, and what to ignore

Not a fit: agencies looking to white-label, businesses with no product live yet, or anyone after a done-for-you editing service.

Strategy call

One hour. Your business, my playbook.

$499.9960 minutes · video call
  • A review of your current contentWhat's working, what's wasted, and why.
  • Three video concepts for your offerHook, angle and format, ready to film.
  • A 30-day posting planWhat to post, where, and what to track.

Three quick questions

So I can prepare for your call. Takes about a minute.

Q1What do you run?
Next: pick a time and pay.